Level 3 is finding that as its OTT video providers have matured beyond the development stage, the next steps will be focused on providing richer content and ensuring a favorable user experience.
Given the array of choices and pricing package that users have for online video, consumers are not shy about trying out various services.
A recent Parks Associates study revealed that 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months as consumers experimented with new services.
From the article "Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities" by Sean Buckley.
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
