"In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market," Eddie Accomando, research analyst at Parks Associates says. "Roughly 40 percent of the U.S. broadband households familiar with smart home products or services learned about them from TV or the Internet. In 2016 we are seeing smart home companies develop more robust TV and Internet consumer marketing strategies to reach the consumers who don't know where to buy smart home products."
A study from Parks, “Go-to-Market Strategy for IoT: Consumer Insights,” predicts smart home products and services will increase exponentially in relevance and adoption over the next 10 years. In 2016, 24 percent of U.S. broadband households reportedly plan to buy a smart lighting solution, such as smart light bulbs or smart in-wall outlets/switches, and 11 percent plan to buy a smart thermostat. Parks says that currently, 9 percent of U.S. broadband households own a smart thermostat, and 9 percent own smart lighting.
From the article "Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says" by Laura Hamilton.
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
