According to a recent report by researcher Parks Associates, internet video subscribers have increased 12 percent in two years, despite a growing number of users sharing passwords. Revenues are expected to double to $30 billion worldwide by 2020. Netflix is still the largest provider, but others are also adding to the growth. Hulu, for example, is phasing out free subscriptions.
From the article "Layer3 TV’s Premium Service Coming To Denver “Soon,” Says CEO" by Tamara Chuang.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
