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Looking at IoT security from a consumer point of view, the research firm Parks Associates has found that almost half of U.S. broadband households rank privacy as their greatest concern when connecting devices to the Internet. The company has highlighted wider issues associated with the growth in data analytics including the use of viewing and consumption history.
According to Brad Russell, Research Analyst at Parks Associates: “Near the end of 2015, 40% of U.S. broadband households reported having a recent privacy or security problem with a connected device, primarily a virus, spyware, or a company tracking them.
From the article "Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices" by John Moulding.
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To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
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Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
