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January 23, 2018
More than 60% of broadband households in the United States with a networking router received that device from their broadband service provider, according to a new Parks Associates whitepaper.
Sponsored by Calix, a manufacturer of telecommunications access equipment for service providers, the whitepaper addresses operator strategies to enhance customer premise equipment (CPE) and expand their footprint in the connected home.
From the article "Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says."
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
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