More than 60% of broadband households in the United States with a networking router received that device from their broadband service provider, according to a new Parks Associates whitepaper.
Sponsored by Calix, a manufacturer of telecommunications access equipment for service providers, the whitepaper addresses operator strategies to enhance customer premise equipment (CPE) and expand their footprint in the connected home.
From the article "Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says."
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...
About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
