Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.
From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin
The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by...
The results really shouldn’t be very surprising; numerous market research studies have been indicating as much for quite some time now. Just over a year ago, Parks Associates forecast that OTT vide...
Internet-connected entertainment devices rose 11% since 2015, according to new market data from Parks Associates. The number of U.S. broadband households that make use of at least one Internet-connect...
Not surprisingly, young adult Millennials will fuel rapid growth in VR sales and usage, according to recently released research from Parks Associates. Twelve percent of male and five percent of female...
