Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.
From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin
Google's streaming stick gets second place honors in both number of devices shipped and actual in-home usage among media streamers, according to Parks. Chromecast has the advantage of being incredibly...
At the same time, Hulu faces rising competition from Netflix, which ushered in the binge-watching craze and won loyal subscribers with its high-quality shows such as "House of Cards" and "Orange Is th...
Connected homes may make life easier eventually. A thermostat linked to a garage-door opener could tell who's coming home and set the heat or air-conditioning for their preferences. Compatible room li...
As the Internet of Things tsunami continues to build toward what Cisco and other companies forecast as a multi-trillion-dollar opportunity, research firm Parks Associates is out with a new report abou...
