Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.
From the article "Kraus: Streaming media market competes for consumers' attention, dollars" by Barbara Kraus.
Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...
Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households. “Pay-TV subscriptions have dropped each year since 20...
Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...
A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed...
