Take these new findings from Parks Associates for example: their April 2023 study found that “more U.S. households are entering the smart home device market, with purchases primarily focused on security and energy monitoring purposes.”
According to Parks’ Jennifer Kent, “The security industry is a strong channel for smart home devices and new services, with many opportunities to connect different ecosystems through the security system platform.”
From the article, "Knowing (and Profiting from) the Security Benefits of Automated Shades," by Jason Turner.
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A study from Parks Associates has found that connected TV (CTV) is becoming a major business platform with 51% of CTV device owners in around 44 million households currently engaging in commerce-relat...
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