More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined, according to a new survey by Parks Associates.
While Roku has never had the resources of its competitors, it actually makes sense that the company would land on top. Roku has long had the advantage when it comes to over all app support, making it easy for developers to add functionality to its software with thousands of available “channels.” What’s more, the latest latest flagship from the brand, the Roku 4, features 4k Ultra HD streaming, a best in class operating system, and an excellent mobile
From the article "King of streams: Roku beats Amazon, Google, and Apple combined" by Parker Hall.
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
