More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined, according to a new survey by Parks Associates.
While Roku has never had the resources of its competitors, it actually makes sense that the company would land on top. Roku has long had the advantage when it comes to over all app support, making it easy for developers to add functionality to its software with thousands of available “channels.” What’s more, the latest latest flagship from the brand, the Roku 4, features 4k Ultra HD streaming, a best in class operating system, and an excellent mobile
From the article "King of streams: Roku beats Amazon, Google, and Apple combined" by Parker Hall.
For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...
