To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of purchasing the oven and the meal plan.
Tovala is working on that: It is relying on word-of-mouth from its initial Kickstarter backers, who received their ovens in April after a shipping delay due to Tovala's desire to make sure both the hardware and the meals were ready, and a food truck in Chicago that will allow people to sample the meals and the oven. It's hoping foodies will give it a try.
From the article "Kickstarter Darling Challenges Blue Apron--With a Hardware Twist" by Kaitlyn Wang.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
