The word “sophisticated,” in fact, describes how this category is evolving. Artificial intelligence and video analytics help cameras and sensors to better distinguish between, say, your dog chasing a squirrel and a burglar attempting to get in, says Elizabeth Parks, president and chief marketing officer at Parks Associates, a technology research and consulting company. Today’s systems can also monitor for smoke and more.
From the article, "Keep Your Home Safe and Secure," by Janet Siroto.
State of the Market: Exploring the Evolving Landscape of Security & Smart Home Market Data from Parks Associates indicates the smart home market continues to experience steady growth. A recent repo...
Parks Associates notes brands like Roku have drastically changed how consumers interpret the functionality a TV should provide. Just coming in off CES 2023, Parks Associates released a fresh batch...
The amount was identified in research from Parks Associates that showed the amount have fallen by 25% on the period between Q3 2022 and Q1 2021. Forty-five percent of US internet households now h...
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
