Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually have two or more.
But probably two.
Brett Sappington, senior director of research calls this “the service-stacking phenomenon” which Parks, logically, thinks will propel the OTT market. Well, of course. This report, part of a larger stack of scholarship Parks is presenting today at CES, points out that the most popular stack is the Netflix and Amazon Prime combo--12% of broadband users have that.
From the article "Just One OTT Sub Becoming Two For Consumers, Research Says" by P.J. Bednarski.
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...
