Just a quarter of T Mobile USA subscribers prefer the traditional mobile contract model of a two year contract with a subsidized handset, according to Parks Associates.
The research firm finds T-Mobile subscribers have embraced the company's new programs that do not require a service contract. Among T-Mobile subscribers planning to purchase a smartphone, 33% prefer to pay full price upfront, and 31% prefer to pay in monthly installments.
"T-Mobile and AT&T have also tapped into the consumer desire for the latest and greatest smartphone with their early-upgrade programs," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Fourteen percent of smartphone owners plan to upgrade their phone more quickly the next time, and 27% of these consumers cite special operator incentives as the reason for their quicker upgrade."
From the article "Just 25% of T-Mobile Subscribers Prefer the Two-Year Mobile Contract Model."
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
If Apple does come out with a new Apple TV, it will be the first update to the product line in two years. Apple's rivals have been hard at work updating their streaming boxes in that time, so it's no...
