Just a quarter of T Mobile USA subscribers prefer the traditional mobile contract model of a two year contract with a subsidized handset, according to Parks Associates.
The research firm finds T-Mobile subscribers have embraced the company's new programs that do not require a service contract. Among T-Mobile subscribers planning to purchase a smartphone, 33% prefer to pay full price upfront, and 31% prefer to pay in monthly installments.
"T-Mobile and AT&T have also tapped into the consumer desire for the latest and greatest smartphone with their early-upgrade programs," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Fourteen percent of smartphone owners plan to upgrade their phone more quickly the next time, and 27% of these consumers cite special operator incentives as the reason for their quicker upgrade."
From the article "Just 25% of T-Mobile Subscribers Prefer the Two-Year Mobile Contract Model."
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
