Just a quarter of T Mobile USA subscribers prefer the traditional mobile contract model of a two year contract with a subsidized handset, according to Parks Associates.
The research firm finds T-Mobile subscribers have embraced the company's new programs that do not require a service contract. Among T-Mobile subscribers planning to purchase a smartphone, 33% prefer to pay full price upfront, and 31% prefer to pay in monthly installments.
"T-Mobile and AT&T have also tapped into the consumer desire for the latest and greatest smartphone with their early-upgrade programs," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Fourteen percent of smartphone owners plan to upgrade their phone more quickly the next time, and 27% of these consumers cite special operator incentives as the reason for their quicker upgrade."
From the article "Just 25% of T-Mobile Subscribers Prefer the Two-Year Mobile Contract Model."
The Internet of Things (IoT) growth in broadband households opens up opportunities for companies to sell products and services. Companies developing, manufacturing, and marketing products benefit, and...
In a study published by research firm Parks Associates, it estimated that streaming services would lose $500 million in revenue from password-sharing in 2015, but Netflix still doesn’t seem so concern...
Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Park...
We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...
