While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host of factors, including regulatory issues and dealing with the legacy businesses that many companies have, especially pay TV.
The U.S. streaming video market is "extremely saturated," Sorensen said. The average streaming household subscribes to 5.6 streaming services, according to Parks Associates.
Some 89% of broadband households have at least one subscription video service. And 29% of broadband households have eight or more such subscriptions, Parks says.
Parks analyst Sorensen said consumers are having to "relearn" how to be "ad tolerant."
The growth of free, ad-supported streaming television, or FAST, services shows that consumers are willing to put up with ads to save money, Sorensen says.
Some 41% of U.S. broadband households watch ad-supported video-on-demand services now. That's up from 18% in 2018, Parks says.
From the article, "Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon" by Patrick Seitz
Advising customers about options such as these could be an important task for security dealers, considering that a recent Parks Associate survey conducted for Qolsys found that 64 percent of professio...
According to the research firm Parks Associates, nearly 40 percent of security dealers that offer interactive services today report that half or more of their sales now include at least one smart home...
Parks Associates released a report, titled “Interoperability and the Internet of Things,” that said voice control integrations are high on consumers’ wish lists when it comes to new smart devices and...
For traditional home security providers, the emergence of connected health products and monitoring services gives a new opportunity to serve consumers at home. The number of Americans age 65 and ol...
