While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host of factors, including regulatory issues and dealing with the legacy businesses that many companies have, especially pay TV.
The U.S. streaming video market is "extremely saturated," Sorensen said. The average streaming household subscribes to 5.6 streaming services, according to Parks Associates.
Some 89% of broadband households have at least one subscription video service. And 29% of broadband households have eight or more such subscriptions, Parks says.
Parks analyst Sorensen said consumers are having to "relearn" how to be "ad tolerant."
The growth of free, ad-supported streaming television, or FAST, services shows that consumers are willing to put up with ads to save money, Sorensen says.
Some 41% of U.S. broadband households watch ad-supported video-on-demand services now. That's up from 18% in 2018, Parks says.
From the article, "Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon" by Patrick Seitz
Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...
Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...
The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...
Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...
