While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host of factors, including regulatory issues and dealing with the legacy businesses that many companies have, especially pay TV.
The U.S. streaming video market is "extremely saturated," Sorensen said. The average streaming household subscribes to 5.6 streaming services, according to Parks Associates.
Some 89% of broadband households have at least one subscription video service. And 29% of broadband households have eight or more such subscriptions, Parks says.
Parks analyst Sorensen said consumers are having to "relearn" how to be "ad tolerant."
The growth of free, ad-supported streaming television, or FAST, services shows that consumers are willing to put up with ads to save money, Sorensen says.
Some 41% of U.S. broadband households watch ad-supported video-on-demand services now. That's up from 18% in 2018, Parks says.
From the article, "Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon" by Patrick Seitz
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
