NBCUniversal and its owner, cable and Internet giant Comcast, have been trying different ways to get young people's attention as live TV viewing declines. If Seeso had been born 15 years ago, it would have launched as a cable channel, said Evan Shapiro, Executive Vice-President of NBCUniversal Digital Enterprises. But online viewing today is "clearly part of the mainstream," and to reach comedy nerds, Comcast is launching Seeso as an online subscription service.
Comcast has also launched a YouTube-like video service, Watchable; is trying out an Internet-based basic cable TV alternative that doesn't require a cable box in some markets; and invested in new media outlets like BuzzFeed and Vox.
But Seeso will have to compete for attention in a crowded market.
"In the past year we keep seeing more and more services coming up, more niche services," said Glenn Hower, an analyst with market research firm Parks Associates.
From the article "Joining a crowded market, NBCUniversal launches $4-a-month online comedy service in January" by Tali Arbel.
Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
