NBCUniversal and its owner, cable and Internet giant Comcast, have been trying different ways to get young people's attention as live TV viewing declines. If Seeso had been born 15 years ago, it would have launched as a cable channel, said Evan Shapiro, Executive Vice-President of NBCUniversal Digital Enterprises. But online viewing today is "clearly part of the mainstream," and to reach comedy nerds, Comcast is launching Seeso as an online subscription service.
Comcast has also launched a YouTube-like video service, Watchable; is trying out an Internet-based basic cable TV alternative that doesn't require a cable box in some markets; and invested in new media outlets like BuzzFeed and Vox.
But Seeso will have to compete for attention in a crowded market.
"In the past year we keep seeing more and more services coming up, more niche services," said Glenn Hower, an analyst with market research firm Parks Associates.
From the article "Joining a crowded market, NBCUniversal launches $4-a-month online comedy service in January" by Tali Arbel.
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
