Providing market intelligence for more than 35 years

In The News

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says Parks Associates analyst Steve Nason.

From the article "Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?" by Todd Spangler.

Previously In The News

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monito...

SSN, SIA CONTINUE PARTNERSHIP TO PROMOTE DIVERSITY

And without further ado, the following list selected by SIA’s Women in Security Forum, in partnership with SSN, will be profiled in each issue of SSN in 2022: Arathi Ajay, IoT Sales Specialist - Ed...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...