The biggest question for Vessel, though, is how many of the people who like to watch short videos are the kind of people who will pay $3 a month for early access.
Vessel won’t benefit from one of YouTube’s greatest strengths, the incredibly viral spread of popular videos, says the director of research at Parks Associates, which surveys online viewers regularly. “While a video can go viral on YouTube and can be watched by anyone, Vessel’s pay wall will likely prevent a video from being watched by anyone that is not a subscriber,” he said, according to the report.
Vessel is backed by more than $75 million from the venture capital firms Benchmark, Greylock Partners and Bezos Expeditions, the investment instrument of Jeff Bezos, the founder of Amazon.
From the article "Jason Kilar’s Vessel Hoping To Make Waves In Online Video" by Eli Horn.
“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...
A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...
According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...
In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...
