The results really shouldn’t be very surprising; numerous market research studies have been indicating as much for quite some time now.
Just over a year ago, Parks Associates forecast that OTT video service subscription revenues would continue to exhibit strong growth, rising from nearly $9 billion in 2014 to more than $19 billion in 2019. Nearly 6 in 10 (57 percent) of U.S. broadband households subscribed to an OTT video service, Parks highlighted.
From the article "J.D. Power: OTT Video Satisfaction Is Higher Than For Traditional Pay-TV" by Andrew Burger.
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
