The results really shouldn’t be very surprising; numerous market research studies have been indicating as much for quite some time now.
Just over a year ago, Parks Associates forecast that OTT video service subscription revenues would continue to exhibit strong growth, rising from nearly $9 billion in 2014 to more than $19 billion in 2019. Nearly 6 in 10 (57 percent) of U.S. broadband households subscribed to an OTT video service, Parks highlighted.
From the article "J.D. Power: OTT Video Satisfaction Is Higher Than For Traditional Pay-TV" by Andrew Burger.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
