Providing market intelligence for more than 35 years

In The News

It's Official: Apple TV Is No Longer a Hobby

The new Apple TV comes at a time when Apple's position in the streaming media device has been deteriorating. As mentioned, the Apple TV hardware was stagnating while rivals were assaulting the market with low-cost devices. Market researcher Parks Associates estimated that Apple fell to the No. 4 spot in 2013, as Amazon.com's (NASDAQ:AMZN) $39 Fire Stick took off.

From the article "It's Official: Apple TV Is No Longer a Hobby" by Evan Niu.

Previously In The News

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

One In Four US Smartphone Owners Use Mobile Payment Apps

More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay,...

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...