More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker market is set to nearly triple, reaching $5.4 billion by 2019. These digital health devices are becoming a part of our socio-cultural fabric; mobile fitness trackers and connected clinical devices will be as common an accessory as a smartphone in the next five years.
From the article "Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?"
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The existing Prime Music has long been a dark horse in the music-streaming market. In March, research firm Parks Associates claimed it was the most popular paid music subscription service among US bro...
Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to t...
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
