More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker market is set to nearly triple, reaching $5.4 billion by 2019. These digital health devices are becoming a part of our socio-cultural fabric; mobile fitness trackers and connected clinical devices will be as common an accessory as a smartphone in the next five years.
From the article "Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?"
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As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
