For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers know of TV Everywhere. Meanwhile, Parks Research Director Brett Sappington points out that pay-TV companies have spent no money marketing these services.
Could it be that pay-TV companies are doing this on purpose?
"If this is designed to be cable's tool to fight over-the-top services, the lack of awareness really negates its effectiveness in defending their subscriber base," says Sappington.
From the article, "Is TV Everywhere Doomed...On Purpose?" by Ross Fadner.
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