When it comes to predicting when the smart home will become a mainstream phenomenon, we’ve repeatedly missed the mark. Some of us have enjoyed the benefits—and dealt with the few headaches—of living in smart homes for years. And since today’s technology is so much better than what we started with, we’re always surprised to hear statistics like this one from the market-research firm Parks Associates: Just one of every five broadband household owns a smart-home device.
Here’s another sobering statistic from Parks Associates analyst Brad Russell: Only eight percent of all broadband households purchased a new smart-home device in 2015. But Russell says things are looking up for 2016: Fully 40 percent of broadband households plan to purchase a smart-home device this year, with a third of those purchases being smart light bulbs.
From the article "Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe" by Ed Oswald.
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
