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In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Internet connections subscribed to four or more streaming services. This more than doubles last year’s number of 22 percent and dwarfs numbers from years prior. Granted, the COVID-19 pandemic had a lot to do with the rise in numbers, but why did those same people opt to subscribe rather than pirate? The answer could lie in the rise of ad-supported options.
From the article "Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?" by Jeff Kotuby.
“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...
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It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
