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In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Internet connections subscribed to four or more streaming services. This more than doubles last year’s number of 22 percent and dwarfs numbers from years prior. Granted, the COVID-19 pandemic had a lot to do with the rise in numbers, but why did those same people opt to subscribe rather than pirate? The answer could lie in the rise of ad-supported options.
From the article "Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?" by Jeff Kotuby.
The deal is a coup for Beck, whose network has struggled to find carriage with some traditional cable systems. Sling, which launched in early 2015, has emerged as one of the most popular services for...
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....
