.png)
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Internet connections subscribed to four or more streaming services. This more than doubles last year’s number of 22 percent and dwarfs numbers from years prior. Granted, the COVID-19 pandemic had a lot to do with the rise in numbers, but why did those same people opt to subscribe rather than pirate? The answer could lie in the rise of ad-supported options.
From the article "Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?" by Jeff Kotuby.
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
