As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart:
“For TV manufacturers and smart TV platform owners alike, the smart TV business lifecycle is no longer just about per-unit revenues at time of retail sale and shares of subscription and transactional video revenues. The value of leveraging an installed base for targeted advertising and measurement data provides an additional recurring revenue stream that grows in value as the platform’s installed base grows.”
“The rumored [now confirmed] sale to Walmart would place it more in competition with Amazon, providing valuable data that can be leveraged for higher ad viewership and synergy for retail purchases that will together boost revenue,” notes Parks later in the post.
From the article, "Is the Future of Smart TVs Ad-Supported?" by Nick Boever
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
