The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 per cent of US homes will still have one by 2019.
What’s more, in some European countries, the trend is at a more advanced stage — game console penetration in French homes, for example, has already dropped from 59 to 49 per cent over the past three years.
“Game consoles remain one of the key elements of the connected home, but other devices are gaining importance, including smart TVs and streaming media players,” said Brett Sappington, Senior Research Director, Parks Associates.
From the article "Is The End Of The Games Console Nigh?" by www.themalaymailonline.com
Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
Meanwhile, they'll also have one eye firmly fixed on Apple's smartwatch and devices of that ilk which are slated to overtake the sale of fitness-tracker devices by 2018 with 68 million sales compared...
