The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50% of US homes will still have one by 2019.
What's more, in some European countries, the trend is at a more advanced stage – game console penetration in French homes, for example, has already dropped from 59% to 49% over the past three years.
"Game consoles remain one of the key elements of the connected home, but other devices are gaining importance, including smart TVs and streaming media players," said Brett Sappington, senior research director at Parks Associates.
From the article "Is The End Of The Games Console Nigh?" by www.thestar.com
Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...
