Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the way it's closed approach prevents content from going viral. No, it's biggest problem is that Facebook keeps copying its features and doing them better.
"Facebook and Instagram have added several Snapchat-like features in an effort to drive usage, particularly hoping to pull users away from Snapchat," notes Brett Sappington, senior director of research for Parks Associates. "Facebook knows the digital advertising space well and has a large base of advertising clients. So, ad spending with Facebook and Instagram is seen as a safer bet than Snapchat."
From the article "Is Snapchat on the Way Out or Just Finding its Footing?" by Troy Dreier.
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-...
