Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20 percent near the end of 2017, up from 16 percent in early 2015. This increase, the firm says, coincides with a steady decline in pay-TV subscriptions and an increase in over-the-top (OTT) online video subscriptions.
From the article "Is Now the Time to Get a TV Antenna?" by James K. Willcox.
The latest numbers announced by Parks Associates shows that Apple is still leading the smartphone market but the lead is not as big as we thought it will be with Samsung, their biggest rival tagging c...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
