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January 30, 2017
Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the monthly cost continues to go up. According to research firm Parks Associates, the average U.S. monthly pay TV bill is $84, but many pay more. With premium channels and high-speed internet service bundled in, monthly bills are often ballooning to over $200 per month (too much even for the generally affluent).
From the article "Is It Time to Bring Back the TV Antenna?" by Lou Frenzel.
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
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