According to the research firm Parks Associates, nearly 40 percent of security dealers that offer interactive services today report that half or more of their sales now include at least one smart home device, which is testament to the growing consumer demand. Dealers are listening. The Parks study also found that more than 90 percent of U.S. security dealers offer some form of interactive service, and 75 percent of security sales overall include at least one smart home device.
From the article "Is it ‘Smart’ Home or ‘Connected’ Home?" by Karyn Hodgson.
Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...
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How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
