Providing market intelligence for more than 35 years

In The News

Is in-home delivery driving security spending?

It is this convergence of technology and convenience that is driving interest in, and spending on, security. In fact, nearly half of consumers who currently own or intend to buy a smart door lock, a smart garage door opener or video doorbell value the ability to remotely allow Amazon package deliveries, according to new research from Parks Associates, an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.


“Battle for the Front Door: The Access Control Ecosystem” reports that one-third of owners or future buyers rate this capability as very valuable, with 37 percent of smart access control device owners or intenders willing to pay up to $1.98 per package for delivery inside their home or garage.

“The growth of online shopping from sites like Amazon and Walmart has led to an increasing problem of package theft but has also created a new use case for the smart home,” Chris O’Dell, research associate, Parks Associates, said in the announcement. “As consumers increasingly rely on home package delivery, and look for ways to make this process more secure, they have a greater awareness of access control devices like video doorbells, smart door locks and smart garage door openers.”

From the article "Is in-home delivery driving security spending?" by Paul Ragusa.

Previously In The News

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Tech Companies Waging Big Battle Of The Bots

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...