Providing market intelligence for more than 35 years

In The News

Is DirecTV Now Still a Good Deal for Consumers?

That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.”

It's not unusual for services to reconfigure their plans after they launch, says Brett Sappington, senior director of research at Parks Associates. "Rival [streaming] service Sling TV has had several iterations of its service, including a recent price change to make Sling Blue and Sling Orange the same $25 per month price."

From the article "Is DirecTV Now Still a Good Deal for Consumers?" by James K. Willcox.

Previously In The News

#TBT: Rated ‘M’ for mobile; Before Alexa, there was Jeeves and SMS search… this week in 2005

DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

CES 2021 continues today. Here's how to watch CNET's Day 2 livestream from home

Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...