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Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-priced, basic models such as the Fire Stick, Roku and Amazon have been able to rapidly meet and surpass Apple's market share, said Barbara Kraus, director of research at Parks Associates.
While the lower-end sticks and more powerful cube models each take about half the market now, Kraus predicted that by 2019 sales of lower-cost stick streaming devices, like Google's Chromecast, would grow faster than the more-powerful cubes, like Apple TV and Roku 3. She predicts the low-cost alternative will be two-thirds of the OTT market in four years.
From the article "Is Apple's TV upgrade too pricy for consumers?" by Anita Balakrishnan.
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
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A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a...
Parks Associates' data of 2015 HDTV streaming video player unit sales spurred AppleInsider to write: "Apple saw a big boost in market share thanks to the launch of the fourth-generation Apple TV with...
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