Amazon's content expense increased by $2 billion through the first nine months of 2022, up over 20% year over year. Keep in mind that only includes a portion of The Lord of the Rings: The Rings of Power series it debuted in September and Thursday Night Football, which premiered that same month. Both cost Amazon hundreds of millions of dollars to obtain the rights to and produce. So investors should expect a substantial increase in content expenses in the fourth quarter.
To its credit, the increase in content spending appears to be paying off. Prime Video had more paid subscribers watching its service than any other streaming service in 2022, according to a report from Parks Associates. And while big events like Thursday Night Football appear to be attracting subscribers, it might not be enough to offset shoppers leaving the program.
From the article, "Is Amazon Spending Too Much to Grow Prime Memberships?," by Adam Levy.
By breaking into consumers’ smartphones, Alexa can now compete more directly with Apple’s Siri, Ok Google, Facebook M, and Microsoft’s Cortana. (Samsung is also reportedly developing its own voice ass...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as t...
In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch. But with the average cable package now topping $103, according to Le...
New research shows 32 percent of free trials for streaming services end in a subscription. That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month,...
