Amazon's content expense increased by $2 billion through the first nine months of 2022, up over 20% year over year. Keep in mind that only includes a portion of The Lord of the Rings: The Rings of Power series it debuted in September and Thursday Night Football, which premiered that same month. Both cost Amazon hundreds of millions of dollars to obtain the rights to and produce. So investors should expect a substantial increase in content expenses in the fourth quarter.
To its credit, the increase in content spending appears to be paying off. Prime Video had more paid subscribers watching its service than any other streaming service in 2022, according to a report from Parks Associates. And while big events like Thursday Night Football appear to be attracting subscribers, it might not be enough to offset shoppers leaving the program.
From the article, "Is Amazon Spending Too Much to Grow Prime Memberships?," by Adam Levy.
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
