The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of the robot vacuum market in 2018, but now holds only a 48 percent share. Meanwhile, rival robot makers like SharkNinja, Roborock, Eufy, and Ecovacs have been steadily chipping away.
One possible reason, according to Parks, is concern about data privacy. More advanced versions of the Roomba and other robots use visual sensors to generate detailed maps of the user’s home. This information is shared with the manufacturers to develop more advanced products, but it could also potentially be used to monitor users.
From the article, "IRobot faces a murky future amid rising Roomba competitors" by Hiawatha Bray
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...
Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...
