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February 09, 2016
Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates.
Following up on comScore’s fourth-quarter market report, the Parks report also highlights that while iPhone is still the main choice of smartphone owners in the US, Samsung is catching up and now controls 31% of the smartphone market. The third major player, LG, accounted for only 10% of the market.
From the article "iPhone Remains Top Choice of US Smartphone Owners: Report" by István Fekete.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
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