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February 09, 2016
Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates.
Following up on comScore’s fourth-quarter market report, the Parks report also highlights that while iPhone is still the main choice of smartphone owners in the US, Samsung is catching up and now controls 31% of the smartphone market. The third major player, LG, accounted for only 10% of the market.
From the article "iPhone Remains Top Choice of US Smartphone Owners: Report" by István Fekete.
Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
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